A few months ago, we were delighted to be FEATURED IN THE PAGES OF GQ here in the United States. When we got word from GQ AUSTRALIA that they wanted to include our solid colognes in their November 2014 issue, our reaction was equal parts excitement and concern. While we were excited to introduce ourselves to the gentlemen of Australia, we realized that we were not available for sale anywhere in the country. Luckily, our new friends at GQ introduced us to the good folks at PUREMAN, who nowCARRY ALL THREE FRAGRANCES OF FULTON & ROARK IN-STORE AND ONLINE.
Australia, it's wonderful to meet you.
Retail changed during that same time too. General stores were replaced by supermarkets, which eventually led to giant big box stores. Sure, shoppers had more choices on the shelves at the "Mega Marts", but wide selection isn't always as good as it seems. During an era when the performance of a man's tools was often critical to his survival, variety was far less important than quality, and inclusion in a good store was often a mark of quality in itself.
282 East 4th StreetWinston-Salem, NC 336.917.9446
Not surprisingly, men’s stores have personalities as distinct and varied as men themselves. Some seem reminiscent of a good businessman – quiet but smart and professional, with everything perfectly in place. Others seem like a jerk bartender – more a monument to all things cool than an actual store. The type of place where you get the sense you’ll be asked to rattle off the indie bands you’re into before being allowed to try on a pair of pants.
But then there are men’s stores like Centennial Trading Company in Winston-Salem, North Carolina. Run by Johnny Smrdel and Erik Stephens, this store – appropriately – wears its passion on its shirtsleeve. Whether you’re a fashion enthusiast or just want a great pair of well-made jeans that you won’t have to replace for years, Erik and Johnny are always ready to help you find exactly what you’re looking for – and their enthusiasm is contagious. Ask them where a shirt is made, how the stitching on one pair of jeans compares to another, or what type of metal a hair comb is made of and they can both answer your questions and – more importantly – explain why it matters. Of course, if you just want to pop in to see what’s going on in their 4th Street neighborhood, they’ll be happy to fill you in on that, too.
Centennial’s passion for its customers, its merchandise, and its community is what makes Fulton & Roark so excited to call them a retail partner.
A great deal has been made of the decline of the classic American barbershop over the past few decades. In place of the original format, countless replacements were born—from the completely impersonal and efficiency-driven franchises with a constantly rotating crew of beginners or burnouts to the highly stylized, ultra-hip stylists who were passionate but often made men feel a little silly.
In recent years, many have worked to create new businesses aimed at returning to the barbershop of yesteryear, with good haircuts at a reasonable price and barbers that truly know their clients—both their faces and their hair.
The Clubhouse of Winston-Salem has done an expert job of including all the best elements of the traditional (friendly, reliable, and well-trained staff specialized in men’s hair) with all of the best modern developments (a nice selection of complimentary cold beer while you get your hair cut, set appointment times, a familiarity with current trends, and a slightly raucous atmosphere that always makes for a good time).
We’d like to think that, in a way, Fulton & Roark is doing the same thing for men’s grooming as the Clubhouse, keeping the best of the old ways as we work make things even better. We are proud to call The Clubhouse our first salon partner.