July 21, 2017

Why Our Aftershave Cloths Are The Best Product You Haven't Tried Yet

Our Aftershave Cloths may be our best kept secret at Fulton & Roark, in part because there isn’t another product like them that we know of.  

Follow along as we walk you through some the standout ingredients in our cooling face towelettes and explain the benefits each ingredient brings to the powerful pocket-sized cloths.

WITCH HAZEL

Not only would “Witch Hazel” make for an awesome band name, but this ingredient is also one of the best in the grooming industry. The natural astringent is produced from the leaves and bark of the witch hazel shrub, and we add it to our Aftershave Cloths to sooth and reduce razor burn. Additionally, we love witch hazel for its oil-eliminating and blemish-fighting abilities.


TEA TREE OIL

Tea tree is another popular product in the industry thanks to its endless list of benefits. You probably know it from its distinct smell and tingly sensation. However, this essential oil is also killer at helping fight razor burn and improving your complexion.


BERGAMOT

Odds are you’re already familiar with the fragrance of bergamot even if you don’t know it. The strange-looking little citrus fruit is what gives Earl Grey tea its distinctive flavor. Imagine if a lime and an avocado had a baby. That ugly little child is a bergamot. While it’s not much to look at, it gives our Aftershave Cloths their signature citrusy, spicy top notes. Because your skin is our top priority, we use a special formula that is free of bergapten, a naturally occurring compound that can cause increased sensitivity to sunlight.   


EUCALYPTUS

Yup, the same stuff the koala bears eat. We love this natural essential oil from the Blue Gum variety of the eucalyptus tree for its anti-inflammatory and anti-fungal benefits, and also for its unmistakably invigorating scent.  


SAGE

Sagebrush is a native North American plant that grows across the Rocky Mountains region. The plant’s medicinal and restorative qualities have been used for centuries by Native Americans -- the most notable being smudging. While we can’t promise our Aftershave Cloths will ward off bad juju, we CAN guarantee they’ll give your skin an essential boost while leaving it clean, refreshed and free of razor burn.


October 27, 2016

F&R Shave Cream earns the GQ 2016 Grooming Award

GQ November 2016 cover and Fulton & Roark Best Shave Cream feature page

According to GQ, “the secret to shaving” is not the razor, but in using really good shave cream. And, as far as the grooming gurus at GQ are concerned, Fulton & Roark’s highly concentrated shave cream is the best product around for making men's shaving rituals a smooth, irritation-free and altogether enjoyable experience.

You can read the full GQ article here.

Our blend of avocado, tea tree and jojoba oils help combat razor burn while locking in moisture. And the thick, no-foam cream stays put to both reduce razor drag and simplify your process. 

So whether you use an old-fashioned straight razor, a safety razor or the latest 47-blade cartridge that looks more like a sports car than a shaving device, we have the perfect shave cream for you.  

Shop Now


May 01, 2016

THE MANUAL GUIDE FOR MEN REVIEWS OUR FULL PRODUCT LINE

THEMANUAL.COM bills itself as "the essential guide for men,." We think it's an apt description of one of our favorite men's websites around. And it's why we were so pleased to see their review of our full line of products. Check it out here: THEMANUAL.COM/GROOMING/PRODUCT-REVIEW-FULTON-ROARK/


September 13, 2015

MEN'S HEALTH CALLS F&R COLOGNES DESK DRAWER ESSENTIALS

When we set out to design cologne that was truly built for the way men operate, we believed one of the most important factors was that it should be able to go anywhere you do. High on our checklist was that it should be airplane-friendly, sturdy enough to get knocked around and designed so as to easily fit in the pocket of your favorite jeans. 

Since then, we have been delighted to see and hear about all the places where our squares have gone--from kayak dry bags to top-floor board rooms. This week, we were excited to see that Men's Health named our cologne in a list of THE TOP PRODUCTS EVERY MAN SHOULD HAVE IN HIS DESK DRAWER.

YOU CAN SHOP OUR FULL LINE OF FRAGRANCES HERE. 

No matter where you take it, we hope you enjoy. 


June 12, 2015

Fulton & Roark Feels The Love From SNEAKHYPE

F&R's solid colognes were recently featured onSNEAKHYPE, a men’s lifestyle blog known for providing Your daily dose of dopeness”. Ty Sechler of Sneakhype mused that the ease of use made traditional spray cologne seem a bit old-fashioned.   

There's a vast variety of choices when it comes to traditional (lame) cologne, but this new new from Fulton & Roark just might be the future of men's fragrances. 

We  love the optimism from the guys over at Sneakhype, and we appreciate their kind words.  GRAB A SQUARE FOR YOURSELf and make smelling great part of “Your daily dose of dopeness”.


May 08, 2015

F&R SHAVE CREAM NAMED ONE OF THE BEST NEW PRODUCTS BY MEN'S HEALTH

We'll be honest. When we began developing our SHAVE CREAM in 2013, we knew it would be a tough sell to convince guys to try out a new product. There are hundreds of shaving creams on the market already, and for the most part, they all fall into just three categories: foam, gel or butter. 

We believed that we could make a better product by ignorning all of the products already on the market, and pretending we were inventing shave cream for the first time. We ignored the established categories and talking points and concentrated on what mattered most to men.  The result was a low-foam, ultra-slick cream meant to hydrate your skin and make shaving more enjoyable. 

Luckily for us, the staff and editors at MEN'S HEALTH took notice, and named Fulton & Roark Shave Cream in their "BEST NEW GROOMING PRODUCTS FOR SPRING" list. In the crowded world of shave cream, we think that says something. Get some for yourself. We hope it makes your list too. 


December 07, 2014

FAST COMPANY'S RECOMMENDER HIGHLIGHTS FULTON & ROARK

When we heard we were being featured in FAST COMPANY'S DECEMBER 2014 issue, we were more than a little surprised. While we're regular readers of the magazine, we were surprised that a small men's grooming company was going to be covered by a magazine that focuses primarily on cool tech start-ups. It all made sense however, when we opened the magazine to find our solid colognes featured in The Recommender section. A founder of  the renowned custom men's clothng company, ALTON LANE, Peyton Jenkins selected Fulton & Roark's solid colognes as his pick. Jenkins said:

"IT SMELLS GREAT. AND BECAUSE IT’S JUST A SOLID BRICK OF WAX, IT’S TRAVEL-FRIENDLY AND WITHOUT A DOUBT THE MANLIEST POSSIBLE WAY TO WEAR COLOGNE."

We were very happy to read his kind words, and we hope you agree.

You can read the full December Recommender list HERE, or shop for some cologne of your own, HERE.


October 03, 2013

MEET OUR STOCKIST: SHAIA'S

The thing we admire most about SHAIA'S, a Birmingham-based men's store, is its distinct ability to showcase its strong roots while simultaneously being cutting edge and completely on trend. Four generations ago, Shaia's began as a dry goods store and over the years, it evolved into men's clothing store. The store has continued to evolve, as men's tastes and needs have changed--and that's what makes it great. Shaia's carries many of the most up-and-coming brands available but still maintain a healthy respect for the classics. That great balance has certainly earned the respect of ESQUIRE, which has named the store Best of Class for a dozen consecutive years.

The folks at Shaia's strongly believe that the better they know a customer, the better recommendations they can make to ensure each shopper is getting exactly what they're looking for. That personalized attention often turns browsers into long-time, dedicated shoppers.

Fulton & Roark aspires to have the same relationship with our customers. We want to be a brand that offers more than just a product -- we want to provide value to men's lives. We're proud to partner with a store that has such a long and proud history of  customer-focused service.

 

WEB: HTTP://WWW.SHAIAS.COM

FB: HTTPS://WWW.FACEBOOK.COM/SHAIASCLOTHING