Blog

October 02, 2018

What's in this stuff? A closer look at our solid fragrances

When we started Fulton & Roark, we began with a clear mission: To identify the best and worst elements for a man of getting groomed and ready, and to create new products that kept all of the good while eliminating or at least minimizing the downsides. The first product we began with was cologne because, in our minds, it was the area of grooming that was in the most desperate need of improvement.

We live in an age of carry-on luggage and TSA security lines, of fitness-minded men who get ready every morning in their gyms' locker rooms, of tightly-scheduled professionals who go straight from the office to their evening outings without time to stop by their place to freshen up. This is no longer the era for big and fragile glass spray bottles full of flammable liquid.

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September 16, 2018

What's In This Stuff? A Closer Look At Our Aftershave Cloths.

Rather than offer a bottle of aftershave, we decided to create individually packaged towelettes, each loaded with just the right amount of aftershave for a single use. Individually packaging the towelettes made them much easier for traveling. If you're leaving town for a couple days, you can just grab a couple, rather than packing an entire package. The towelette also helps to better remove excess oil and leftover shave cream residue than a splash on its own.

In short, our Aftershave Cloths perform better than anything else we have ever used, all while making your processes a little easier in the process. 

Check out the ingredients below to learn what's in our formula, and why it matters.

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August 23, 2018

What's In This Stuff? A Closer Look Into Our Bar Soap.

When we set out to create the best bar soap, we had several big goals in mind.

First, we wanted a soap that left your skin feeling healthy and clean. Second, we wanted a bar that was a pleasure to use. That meant, it needed to smell great, it needed to create a great lather (whether you were using a washcloth or not,) and it needed to last a long time. 

Finally, we wanted to make a soap made of ingredients that we felt good about. They had to be safe, good for your skin, and responsibly produced. Below is a list of the ingredients and an explanation of what function they provide. We think you’ll like what you see.

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July 12, 2018

Carter Devries - We Like Your Look

At Fulton & Roark, we love to showcase those that not only know how to up their grooming game but also those with great style.  The first person we spoke to in the We Like Your Look series was Carter Devries. View full article →

June 29, 2018

Know Your Ingredients: Tea Tree

 Tea Tree oil is inarguably one of the most useful essential oils around. It also has one of the most confusing names in all of the English language. 

Also known as the Narrow-leaved Paperbark, the Tea Tree is a small tree native to Australia, with the scientific name, Melaleuca Alternifolia.

Here's the tricky part. The Melaleuca Alternifolia is not at all related to the tree,  Camellia Sinensis, which produces the five main types of tea that we drink

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June 25, 2018

Know Your Ingredients: Eucalyptus

If you're a fan of our 2-1 Shampoo + Body Wash or our Bar Soap, you're likely already a fan of Eucalyptus, whether you know it or not. The earthy, sharp, and slightly minty scent of Eucalyptus is a large part of what gives our wash products their invigorating fragrance. But Eucalyptus also does more than just smell good. View full article →

June 11, 2018

The Dads of Fulton & Roark

Lucky for us, lots of the Fulton & Roark team grew up with great dads to help us learn by example what makes a good man. As we approach Father's Day, we thought it seemed like a good time to highlight the guys who helped teach us what a good (and handsome) man looks like:  View full article →

May 18, 2018

Happy Birthday to our design hero, Dieter Rams

May 20th marks Dieter Rams’s 86^th birthday, and it seemed as good a time as any to celebrate the man whose brilliant ideas have been pivotal to the creation and of our company, Fulton & Roark.

If you’re not familiar, Rams is the designer and architect who coined the phrase “less, but better” and who led the company Braun to design some of the most timeless and beautiful products ever created from the 1960s through the 1990s.

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May 18, 2018

What's in this stuff? A Closer look into our 2-in-1 Shampoo + Body Wash

When it comes to eating well, one simple rule some health coaches recommend is, “If a food has ingredients you can’t pronounce, just don’t eat it.” It’s pretty good advice, but with grooming products, it’s often more complicated than that. Ingredients that look like they came straight out of an advanced chemistry textbook might be your skin’s best friend. Unlike food, “all-natural products” are often not what’s best for your body. We wanted to take a deeper dive into our ingredients list to explain each of our ingredients—what they are, and what they do. To start off our series, we chose our 2-in-1 Shampoo + Body Wash. View full article →

March 22, 2018

A Visual Review of Fulton & Roark Solid Fragrances

There's an old truism that, "writing about music is like dancing about architecture." While we believe that the same could be said of fragrance reviews, we also know that a few words about a fragrance can be very helpful when deciding which cologne is right for you. With that in mind, we have put together a quick visual overview of each of the Fulton & Roark solid colognes. Think of them as fragrance reviews without the superfluous esoterica. View full article →