We'll be honest. When we began developing our SHAVE CREAM in 2013, we knew it would be a tough sell to convince guys to try out a new product. There are hundreds of shaving creams on the market already, and for the most part, they all fall into just three categories: foam, gel or butter.
We believed that we could make a better product by ignoring all of the products already on the market, and pretending we were inventing shave cream for the first time. We ignored the established categories and talking points and concentrated on what mattered most to men. The result was a low-foam, ultra-slick cream meant to hydrate your skin and make shaving more enjoyable.
Luckily for us, the staff and editors at MEN'S HEALTH took notice and named Fulton & Roark Shave Cream in their "BEST NEW GROOMING PRODUCTS FOR SPRING" list. In the crowded world of shave cream, we think that says something. Get some for yourself. We hope it makes your list too.